Paul & Joe - Brand Profile

Paul & Joe was founded in Paris in 1955. From the beginning the creator, Sophie Mechaly, anticipates future market trends, she broke the codes and conventions of the moment (black & white, minimalism, grunge). Her signature style is young, fun, vibrant, colorful, reviving a black & white wardrobe, revisiting the spirit of vintage.
The brand addresses a demanding woman, who loves what is beautiful, and know what suits them. Parisian chic, that almost nonchalant elegance, always with a twist. Their credo: sign their style.